The design of our consent banner is based on more than 10 years of interdisciplinary research, which we have carried out in exchange with numerous international data protection experts and researchers. During this time, we have developed methods and metrics that we’re now using to empirically measure
– how well a consent banner design informs consumers about the consequences of their consent,
– how appropriate consumers find the respective banner for deciding on the processing of their data,
– how a consent banner design affects consumers' trust in the website and the provider behind it, and
– how this in turn affects the consumer’s consent behaviour.
Using quantitative A/B tests, we are able to compare different consent banner designs based on the parameters described above and determine the most effective design. According to our current test results, consumers find the consent banner we developed, especially in combination with our consent agent, more informative, more appropriate and more trust-promoting than current banner designs, even if these were designed according to best practice rules. With our methodology, we are continuously iterating our designs to provide a constantly improved benchmark for all stakeholders. In legal terms, this benchmark is the so-called state of the art, that is the most effective consent mechanism available on the market, which Art. 25 sect. 1 GDPR requires all websites and other service providers to take into consideration when applying the General Data Protection Regulation (GDPR).
As a third-party service provider, proving GDPR-compliance to your business customers increases legal certainty on all ends and makes you stand out from your competitors
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