Data protection as a competitive advantage.

Consenter is a key driver of a fair data economy – an economy in which users can make informed decisions and in which privacy-friendly services can use this to gain a competitive advantage over less privacy-friendly services.

The problem

Today no one can make informed decisions

Our products connect users, sites, and providers for seamless, effective consent management.

People are constantly asked to share personal data — but they lack the information needed to understand the consequences.

The market failure

A "market for lemons": good and bad actors are treated the same

Our products connect users, sites, and providers for seamless, effective consent management.

Privacy-friendly service

High compliance effort  
Strong data protection  
Transparent practices

Same consent rates
High-risk service

Low compliance effort  
Aggressive data usage  
Little transparency

Same consent rates

People cannot tell the difference — so the market cannot reward better behaviour.

Instead, services with low data protection standards gain an unfair competitive advantage. The result is that the entire market is caught in a downward spiral towards increasingly risky services. Data protection laws run counter to this market logic and are therefore implemented in a way that is highly ineffective.

Turning point

The problem is not regulation — it is how consent is implemented.

Our products connect users, sites, and providers for seamless, effective consent management.

Consenter is a paradigm shift in the implementation of informed consent.

By making data practices transparent and comparable, Consenter enables internet users to reward privacy-friendly services over unfriendly services — and reshape incentives across the internet. Privacy is becoming a competitive advantage.

Before Consenter

No transparency

High user frustration, verging on fatalism

Same outcomes for all services

Compliance as a burden

After Consenter

Clear risk/benefit signals for users

Informed and confident decision-making

Differentiation between services

Privacy as a competitive advantage

Evidence-based regulation.

These effects are not mere speculation: it has been demonstrated that it is possible to achieve significantly greater transparency, leading to increased user trust, higher consent rates and, consequently, competitive advantages for both privacy-friendly websites and technology providers. Consenter draws on over 10 years of research and development to provide scientific evidence.

Our Approach

Built for empowerment. Open by design.

Consenter is a hybrid open-access service that is based on scientific evidence, participation, and certified by public authorities. What we do is transparent, accountable, inclusive and fair.

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Your choice

Your decision matters.
Let's put the power back in your hands.

Our products connect users, sites, and providers for seamless, effective consent management.

Empowering internet users to control the risks and get the benefits while browsing the web with seamless privacy-comfort.

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How it works

Rewarding website providers with new state-of-the-art GDPR compliance that finally provides for a competitive advantage.

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Making technology providers stand out in a trust-broken market with privacy as a product quality feature.

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